Oryn Skincare
Art Direction
ORYN was created to return skincare to its essential purpose:
to support the skin, not overwhelm it.
ORYN is a modern luxury skincare brand built on restraint, precision and quiet confidence.The brand required a refined identity that felt elevated, timeless, and intentional — without relying on trends or exaggerated claims.
(Research)
The skincare industry is saturated with overstatement and visual noise.
ORYN needed to differentiate by doing less — while saying more.
The challenge was to:
Establish a premium and credible position
Balance science with softness
Create a brand presence that feels composed and enduring
(Experiment)
The strategy centered on restraint and refinement.
Every element was developed to support ORYN’s core principles:
Minimalism with depth
Confidence without excess
Luxury rooted in intention
The work emphasized disciplined language, thoughtful structure and a consistent tone across all brand touchpoints.
(Results)
Outcome
Clear differentiation within the luxury skincare space and cohesive brand language across digital and physical platforms.
Success rate
100%
