ELMT
Catalogue Production
Represents the core pieces of a man’s wardrobe - essential, functional and intentional. Nothing extra.
Modern menswear built from the basics. Designed to move with you — every day, everywhere.
(Research)
ELMT needed dynamic, realistic catalogue images for a black jacket, featuring a variety of model poses. Traditional photoshoots were time consuming and costly, and they wanted to maintain a cohesive aesthetic that aligned with the brand’s modern and minimal identity.
(Experiment)
My Approach
AI Image Generation & Compositing: We merged the black jacket and model into a single image using AI tools, ensuring realistic lighting, proportions and textures.
Pose Variation: Created multiple model poses to showcase the jacket from different angles, providing versatile visuals for the online catalog.
Brand Consistency: Maintained ELMT’s clean, minimal style across all generated images, keeping the focus on the product while preserving a premium feel.
(Results)
Outcome
Produced a full set of catalog-ready images efficiently, reducing production time and costs.
Success rate
100%
